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Online Internet Marketing Tips, Strategies and Tools for Non-Internet Savvy Beginners | By May Ong

About Me

May Ong shares online internet marketing tips, resources and how-to via seminars and workshops. Specifically about Wordpress, Blogging and Web 2.0 technology.

Google Adsense Referrals is Retiring

Google Referral Program

Google is retiring the Adsense Referrals program with effect from the last week of August 2008.

Google said their Google Affiliate Network will permit publishers to apply for advertiser programs but get paid based on advertiser-defined actions, instead of clicks or impressions.

For those who are currently displaying Adsense Referrals program, the publisher is to replace them with Adsense for Content ads instead before end of August 2008.

If you are currently running a campaign, you may want to save all referrals reports on your desktop soonest possible before they are removed from their system.

Google said they want to focus on improving Adsense and drive better monetization results for their publishers in the long term, so they are retiring the Adsense Referrals program.

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How Do You Analyze Sites with Google Trends

Google Trend Chart 1

Google Trends is not the latest of Google’s new gadgets but it has been around for some time. I use Google Trends charts to analyze future and upcoming trends for websites, blog or events. Of course, there are various way to analyze these trends from the charts.

Basically, all you need is to type in a keyword or phrase you want, in the Search box. I have typed in keywords ‘wordpress’ to compare trends with ‘bloggers’ below.

Google Trends Chart 2

Wordpress’s trend is indicated in Blue and Bloggers’s trend is indicated in Red.

Wordpress’s trend has been moving upwards since 2004. That means Wordpress has been growing in popularity and has widespread use as a blogging platform.

These trends are broken down further into Regions, Cities and Languages.

Interestingly, I see Indonesia being the top region to adopt Wordpress platform, follow by Malaysia, Singapore and the Philippines. All from Asian countries. Similar trends are found for Cities.

What is surprising is the Indonesian language tops the list in Languages, followed by Russian and English as third.

How do you interpret these trends when you use Google Trends?

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Email Icons

I have been reading a number of blogs lately and I noticed there is an ongoing trend with email icons.

You can generate interesting looking Email icons at Generate Email Icons.

Email icon from Yahoo

Yahoo Email icon

Email icon from Gmail

gmail icon

Email icon from MSN

MSN Email icon

Email icon from Hotmail

Hotmail icon

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Google came out with a Men’s Eau De Toilette Cologne

Google is diversifying their business into the Perfumery industry. They came out with a Google Men’s Cologne.

Google Cologne

Google’s Eau De Toilette for Men

Google Mens Cologne


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Understanding Adsense Jargon

Page Impressions

An “impression” is how many times your web page loads onto a real computer screen. If 30 people looked at your page on their computers, your Page Impression is 30.

Clicks

The actual number of times someone clicks on your ads.

Page CTR

CTR stands for Click Through Rate, a common measurement index for internet-based advertising. CTR is the ratio of people who clicked on your ads to the number who did not, and is calculated using the two set of data:

CTR = (Clicks / Page Impressions) x 100

Page CPM

CPM is used by older internet-based advertising models, in which you pay an advertiser a fixed sum of money for showing 1000 impressions of your ad. The reason why this is included in your Adsense reports is because some advertisers still use the CPM model, and you can compare your Adsense performance with this figure to determine if you are better off showing CPM based ads instead.

Earnings

This tells you how much money you just made today.


Make Money from Google Adsense

Armand Morin told us once that one of the fastest ways to make money online for newbies or beginners is to put up a Blog and apply for Google Adsense, to make money from advertisement when visitors click on them in their web page.

I did not even think of giving second thoughts. I went ahead and bought one particular e-book to learn how to make money from Google Adsense. A good friend of mine told me he makes $10.00 on average a month from each of his blogs and he has more than 10 blogs and building more. This system has worked for him.

I tested out the system, and it worked. I am on my way to receive my first check for $100.56 from one of my blogs last month.

Don’t believe me? Try it out for yourself to prove me wrong. For more info, go to Get Google Adsense.

 


What is Google Analytics?

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

You can set this up easily via your Google email account. Just log into the Home page, go to Analytics Settings Menu on top, click on +Add Website Profile (ie. your domain name), and Google will generate a code for you to paste at the bottom of any of your web page (before <body>) you wish to monitor.

Visitor Summary

The four graphics in this report provide a quick snapshot of visits to your site. Shown are:

  • the total number of visits and page views your site received, the average number of page views per visit (P/V), and the number of visits and page views over time. Averages are calculated over the entire selected date range including dates not yet elapsed when applicable.
  • the number of first-time visits and returning visits
  • the cities from which the most visitors come to your site
  • your top referral sources.