What is Internet or Online Marketing?
Internet Marketing is marketing online via the internet.
Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging. (www.wikipedia.org)
You can apply your Offline business strategies into your Online business. You can also use similar business models. Offline and online strategies can interchange.
Many beginners I come across gets the impression that you can start an online business on a part-time basis. The answer is a Yes and a No. It is a ‘chicken and egg’ situation.
Starting an Online business is easy. With very little initial investment, you can get a domain name, a hosting service and a standard template for your website.
However, building your online business into a profit generating mechanism requires time, effort and more monetary investment into information, services and tools to assist in your online business.
Just like in an Offline retail business, you are required to set-up a shop front, pay rental, purchase holding stock, hire manpower and purchase equipment to operate this type of business. Also note in an offline business, you are required to project between 1 to 3 years to recover back your initial investment.
So starting off with a web site is only the first basic tool you are required to do when you start off initially. Building this website into a ‘money-making machine’ requires investment of a lot more of your time, more effort to put into research, testing and tweaking various marketing strategies using appropriate marketing tools. All these involve time, effort and investment from you, just like building any offline business.
. 31 Mar 07 | Archive, Internet Marketing
