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Online Internet Marketing Tips

Online Internet Marketing Tips, Strategies and Tools for Non-Internet Savvy Beginners | By May Ong

About Me

May Ong shares online internet marketing tips, resources and how-to via seminars and workshops. Specifically about Wordpress, Blogging and Web 2.0 technology.

Understanding Adsense Jargon

Page Impressions

An “impression” is how many times your web page loads onto a real computer screen. If 30 people looked at your page on their computers, your Page Impression is 30.

Clicks

The actual number of times someone clicks on your ads.

Page CTR

CTR stands for Click Through Rate, a common measurement index for internet-based advertising. CTR is the ratio of people who clicked on your ads to the number who did not, and is calculated using the two set of data:

CTR = (Clicks / Page Impressions) x 100

Page CPM

CPM is used by older internet-based advertising models, in which you pay an advertiser a fixed sum of money for showing 1000 impressions of your ad. The reason why this is included in your Adsense reports is because some advertisers still use the CPM model, and you can compare your Adsense performance with this figure to determine if you are better off showing CPM based ads instead.

Earnings

This tells you how much money you just made today.




Reader's Comments

  1. Zahid |

    Thank you for this information concerning Google Adsense, I am using AdSense for 5 months on my blog but your given infos are one another feather of knowledge has set in my cap. Thank you from the bottom of my heart. Thanks again.

    Zahid



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