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Online Internet Marketing Tips, Strategies and Tools for Non-Internet Savvy Beginners | By May Ong

About Me

May Ong shares online internet marketing tips, resources and how-to via seminars and workshops. Specifically about Wordpress, Blogging and Web 2.0 technology.

Static Website vs Wordpress Theme template

I have made the decision to change the static template of my main website to Wordpress theme template. I want my website to have a static webpage as a front but add in the versatility of a blog.

Let me tell you about the difference in my experience, with a static website and the experience of using a blog.

Static Mini Webpage

I have promoted products using mini sites. There are a number of advantages if you just use mini sites to promote your products or services.

  • Mini sites are easy to set it up. You can set mini sites within a matter of hours or within a day.
  • The layout of a mini site template would have a banner at the top of the page.
  • This is followed by a Main Page Title, and a sub-title beneath this.
  • Your body of content or sales letter would go in after this, where you would do your sales pitch.
  • After the sales pitch, you would probably add in some testimonials from your customer to back up your product.
  • Then you ask your visitors to take an action.
  • The action can be to subscribe to your Newsletter, your Free Report or Free Videos to view, before your prospects decide to make the decision to purchase your product or service.
  • You can also ask for the Order right away at this stage.
  • If your visitors do not order there and then, you would follow up with your prospects via email marketing.
  • Email marketing involves subscribing to an Autoresponder and sending your prospects emails.
  • Basically these are the processes in a mini site.

Static Full Website

I have personally used Microsoft Frontpage to build my own website. And it was not as versatile as I want it to be. After having that website of about 15 pages for a year now, I begin to feel restricted in it. Why? Read on …….

  • You can either go and purchase a reasonably good and full website for a price of below USD60.00, or
  • You can choose to spend hours like me, learning how to use Frontpage to design the website template yourself.
  • Frontpage is a web editor, and it uses HTML codes. Now, I do not understand how to read HTML codes but with the web editor, I can safely say that I can add in tables, add in content, insert hyperlinks for both internal and external links, and link my site to a payment gateway processor, to accept payment.
  • Basically this is all you have to do in your site.
  • Now, before you go ahead to build your own website, think about all the hours it will take you to design the template.
  • I need someone to design the top Banner for me, to brand myself, as a signature. You may need to outsource this to someone.
  • Then you have to plan out the layout of your website look and feel. Since I am not a designer, I researched the internet. After I found what I was looking for, I plan out the website.
  • You should include a Home page, About you or About your services page, a Contact page and an Order page.
  • After building in your Main pages, you have to build your sub-pages that your Main pages would link to, for opt-ins, affiliate promotion, subscribers and content.
  • And, later, when you decide to expand your website, for more content and information, you need to create additional pages. The list goes on.
  • As I was working on my own and also trying to save on expensive web design fees in my country, I have to spend loads of time doing this. And this is tiring work.
  • After a year, on static website, I decided to change the site’s template to Wordpress Theme template.

Wordpress Theme template

I like what I can do with Wordpress theme templates as they gave me much more versatility.

  • I can post as many posts as I wish in to whatever category I wish to write about. I do not even need to plan out the Categories. I can add on as many Categories as I want to.
  • You only need to keep certain main pages static. This depends on the Wordpress template you have chosen. I prefer to add content to the left side of the page, while my Google Adsense and my Categories to go on the right side panel of the page.
  • I can add in links to RSS, join blogging communities, add in tags, add in audio and video with ease if I want to and read comments sent in by visitors.
  • I can update my blog anytime anywhere too.
  • Blogs are getting ranked quicker and faster than static websites also.

Perhaps I am trying to justify my decision to change but I have received good feedback from this change, and I am pleased that made the changes quickly.

 




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