Great Successful Marketing: No Thinking Required
Great Successful Marketing: No Thinking Required! by Josef Katz
An extract from that article that says:
Let’s face it. People are lazy.
If given the choice between thinking through a problem and watching TV, most people would opt for the TV. There is nothing wrong with some down time and this is not a judgment about you or your customers. We are all lazy by nature. Add to this how busy people are these days and you have a tough challenge if you want people to listen and act upon your marketing.
To create successful marketing, you need to think about your target customer and their mental state. What is going to make them take action? All good marketing has a call to action. What do you want your customers to do? Don’t make them guess. Your customers are not mind readers. Tell them what they should do. If you don’t, they will likely do nothing at all or move on to the next task at hand. But if you tell them what you want them to do and make it easy for them to do so, a percentage of them will follow your directions.
Here are a couple of tips for you to think about when putting together your marketing messages:
* Use active words
Internet marketing terms means Good Copywriting
* Repeat your directions/call to action
Internet marketing terms means using Email Marketing and tools like autoresponder
* Make sure it is easy to follow the directions
Internet marketing term means give your subscribers easy to follow step by step instructions on what action you want them to take
* Create a sense of urgency
Internet marketing term means give your subscribers some special offers now and then and give them a time limit to act like now
Tags: copywriting, Email Marketing, Internet Marketing, successful marketing, target customer
A Picture Worth $14 Million
Need I say more …. A Picture Is Worth $14 Million …
Tags: george bush, picture
Negarakuku Music Video Clip
I got this YouTube music video clip from a friend of mine, who said that I must watch this music video.
Tags: music video clip, negaraku ku song
Reno Couple Blame Internet For Neglect
RENO, Nev. - A couple who authorities say were so obsessed with the Internet and video games that they left their babies starving and suffering other health problems have pleaded guilty to child neglect.
The children of Michael and Iana Straw, a boy age 22 months and a girl age 11 months, were severely malnourished and near death last month when doctors saw them after social workers took them to a hospital, authorities said. Both children are doing well and gaining weight in foster care, prosecutor Kelli Ann Viloria told the Reno Gazette-Journal.
Michael Straw, 25, and Iana Straw, 23, pleaded guilty Friday to two counts each of child neglect. Each faces a maximum 12-year prison sentence.
Viloria said the Reno couple were too distracted by online video games, mainly the fantasy role-playing “Dungeons & Dragons” series, to give their children proper care.
“They had food; they just chose not to give it to their kids because they were too busy playing video games,” Viloria told the Reno Gazette-Journal.
Police said hospital staff had to shave the head of the girl because her hair was matted with cat urine. The 10-pound girl also had a mouth infection, dry skin and severe dehydration.
Her brother had to be treated for starvation and a genital infection. His lack of muscle development caused him difficulty in walking, investigators said.
The Straws have been given public defenders. Jeremy Bosler, head of the county public defender’s office, declined to comment to The Associated Press on Saturday.
Michael Straw is an unemployed cashier, and his wife worked for a temporary staffing agency doing warehouse work, according to court records. He received a $50,000 inheritance that he spent on computer equipment and a large plasma television, authorities said.
While child abuse because of drug addiction is common, abuse rooted in video game addiction is rare, Viloria said.
Last month, experts at an American Medical Association meeting backed away from a proposal to designate video game addiction as a mental disorder, saying it had to be studied further. Some said the issue is like alcoholism, while others said there was no concrete evidence it’s a psychological disease.
Patrick Killen, spokesman for Nevada Child Abuse Prevention, said video game addiction’s correlation to child abuse is “a new spin on an old problem.”
“As we become more technologically advanced, there’s more distractions,” Killen said. “It’s easy for someone to get addicted to something and neglect their children. Whether it’s video games or meth, it’s a serious issue, and (we) need to become more aware of it.”
Source: http://news.yahoo.com/s/ap/20070716/ap_on_re_us/neglect_internet_addiction
Tags: child neglect, internet, video games
Google came out with a Men’s Eau De Toilette Cologne
Google is diversifying their business into the Perfumery industry. They came out with a Google Men’s Cologne.
Google’s Eau De Toilette for Men
Tags: cologne, eau de toilette, google for men
Soapbox on MSN Video
I was just logging in to my MSN account that found a link to this Soapbox on MSN Video. I thought this was cool! So I checked it out to find out more.
You need to login to your MSN account via your MSN Email Address and password. Then you can upload your videos up or photo.
If you want to Embed the video on to your won weblog, just click on the button “Embed Video”, copy the code to embed the video player directly into a webpage or blog.
I would have thought that it would be hard to embed it but its just a breeze. Go there the try them out. I think in the next few weeks, I will be uploading my own stuff there myself.
Happy uploading and Embedding videos from Soapbox Beta on MSN video!
Tags: embed video, msn video, soapbox
. 15 Jul 07 | Archive, Articles, Featured Websites, Newbie Tools, Online Videos, Stuff | Comments (0)
Wordpress Blogging Seminar Review 4
Sean Tan is a fast emerging Internet Marketer who lives in Penang, a northern state in Malaysia. He is the founder of Sean Tan marketing that specializes in Internet marketing, export trading, product review and e-cover design.
He is very good in e-cover design and he started early this year by helping his clients to design good looking e-cover. Later, with the release of Graphic Collection and eventually become one of the hot selling products in the market.
His lastest product released including PagePeel which creates outstanding peel advertisement makes your site visitors click. See some of the example on how does the peel ads look like.
He also has another hot selling product that work for $7 scripts. This PayPal Link Cloaker software will help you to hide your PayPal email from spam bot.
Transform spam-attracting, easily hijacked affiliate links like:
http://Your7DollarProduct.com/?e=youremailaddress@example.com
Into:
http://Your7DollarProduct.com/?e=youremailaddress
Check out his products for more info.
Tags: blogging seminar, review, Wordpress
. 09 Jul 07 | About, Archive, Blogging Seminar Review, Blogging Workshops, Featured Websites, Talk About Blogs | Comments (0)
Wordpress Adsense Blogging Seminar Review 3
Blog Marketing is becoming popular nowadays, either on personal blogging or corporate blogging. This is an undeniable fact and either you choose to be left behind or follow the “happening” trend. Blog is just another form of website but also one of the important element in Web 2.0 marketing. More about Web 2.0 marketing later in the blog post.
Now, if you are from Singapore and you are looking for good Blog Marketing advice. You can check out Blogoprenuer.com. Tan Kian Ann specialized in online marketing training and promotion strategies. He is also an key person in promoting corporate blogging in Singapore.
“Blog marketing is becoming common place as companies have started to use the Internet for publicity. Go and get the best SEO blog marketing training in Singapore, learn how to use blogs to get in touch with customers, make money blogging, and be a Blogopreneur!”
Head on to blogopreneur.com to find out more.
Tags: blog marketing, blogging, review, Wordpress
. 09 Jul 07 | About, Archive, Blogging Seminar Review, Featured Websites, Internet Marketing | Comments (0)
Bloggers Buff 2007 in Malaysia
My friend, Steven Wong came across the Bloggers Buff 2007 Malaysia on NuffNang Blog a few days ago and told me about it. So I said why don’t we register and attend this Bloggers Buff organized by Mr Mahendran of Puteri MIC and his committee members.
The event started off around 9.00am till 5.0pm at the Dewan Dato Hj Sidek on Jalan Kg Attap, Kuala Lumpur.
The early part of the morning were the arrival of VIPs, a welcoming speech by Mr P Kamalanathan and an opening speech by Dato V Sivaparanjothi, followed by a sharing session on “Why I Blog”.
Timothy Tiah of NuffNang - he shared why and how he set-up online advertising from his university days in London with his partner. He also shared the originality of the word NuffNang which comes from a Jamaican African slang word.
Yvonne Foong of Fight For Tomorrow blog - shared her experiences of her illness and how blogging has helped her raising public donations to fund her operations.
Sandra of LaundryBar - shared her blogging experience about bringing together both local and foreign musician bands together at the Curve, Kuala Lumpur.
Kenny Sia of KennySia - shared about his love for photography as a hobby and he blogs while working as an IT personnel. His blog is ranked 1 of the top 5 in the country.
Yuen Chi of CustomWare Asia Pacific in Kuala Lumpur and their company is a close partner of Atlassian. In short, they sell and are providers of services to Atlassian products. He is based in KL but their company has offices around the Asia Pacific region. He spoke of using “wikis” for corporate sharing of information and knowledge within an organization. He is a techie geek so he blogs about that.
In the second half of the day, there were grouping and ice-breaking session, followed by group presentation, a Forum by a few panelist about “Responsible Blogging” and Networking session before the day ends.
I would like to take this opportunity to also share some of the other blogs by Bloggers who attended this Blogging Meet. This list will also be shared in our July Wordpress Adsense Seminar attendees too.
New Bloggers To Be
Michael Song Kok See of LG Electronics
Wong Sook Chin
Faridah Fadzil
Tags: blog meet, bloggers buff, malaysia, nuffnang
Transformers
I went with my family last weekend to watch the new movie Transformers.
My son loves the idea of machines transforming into robots and vice versa. He actually bought an expensive Transformer last year as his birthday present. He had since stopped playing with it, until the new movie came out.
Our favourite characters were Optimus Prime, Bumble Bee, Iron Head and Megatron.
We loved the movie and are amazed by the creative digital works on the production of those action figures on the screen. We were mesmerised by the the 2 hours movie and we plan to watch it again.
Tags: Movie, transformers
