How To Do Keyword Research Revealed

I would like to share with you on how keyword research is done.

Before we start, you are to pick on a Topic of your interest. Next, I would walk you through following steps to create a focused list of keywords.

Let us say we are keen on “kitchen design”. Specifically, we will need to find out three things for this topic and this is the following process:

* Use the keyword databases to find out its popularity
* Research the PPC engines and find out what the top bid prices are
* Go back to the keyword databases and create a focused list of keywords

Step 1: Keyword Popularity Check

Go to the Keyword Selector Tool from Yahoo Search Marketing (previously known as Overture). Enter your main keyword in the box and click on ‘Go’. This will give you a list of keywords with search estimates.

Right click on your mouse and click to copy the top 6-10 keywords in to a text file, like Notepad. We will come back to these keywords list in the next step.

Trick #1 - I do not typically go to the Yahoo search term suggestion tool usually. To save time, I simply use a Free software product called WordTracker.

You can register to use the Free Trial WordTracker software here.

From the link above, you will be taken to WordTracker’s main page, shown below.

Go to click on ‘Trial’ on the Menu, enter your Name and Email Address. Then you are required to re-confirm your request in your email Inbox or Bulk folder by clicking on their link sent to you.

Once you have completed this process, this is the page where you will be taken to, after confirming your email address.

Next, click the Trial button to start. Key in your keywords ‘kitchen design’ in the box shown and click proceed.

Step 2

Wordtracker will reveal up to 15 Related Keywords for ‘kitchen design’. Scroll down to view your list of other keywords.

Next, click on each of these keywords to pick your keywords variations. As you click on ‘kitchen design’, Wordtracker will reveal more variations from the keyword ‘kitchen design’ on the right column of the page, with Count, Predict and Dig.

To find out what Count, Predict and Dig meant, click on the (?) to find out.

Keywords in Basket: 0/30 meant you have not picked the keywords yet. To add keywords into the Basket, click to choose keywords on the Right column. Add up to 30 keywords in the basket.

Go to Step 3.

If you are happy with this list of keywords, go to Step 4.
Here Wordtracker will reveal to you the chosen Keywords, KEI Analysis, Count, 24 Hours and Competing. Click on the (?) to find out more.

The thing I like about this Free Trial from Wordtracker is your Search Results will be sent back to your email address, for your perusal. If you scroll down to the bottom of that page, you can either purchase the Full version to give more comprehensive Keyword Research list or you can get another Go for a different keyword you are researching for.

Step 2: PPC Engine Top Bid Words Price

Most people will tell you to go to the Yahoo Bid Tool and see their numbers to get an idea of what the top bids are.

Instead, I go to Google and use the tools Google have provided to us inside their Google AdWords account. We get to see all numbers for Google AdWords (where we will be bidding), and not some other PPC engine. Get
here.

Thereafter, login to your Google AdWords account https://adwords.google.com/select.

Next, go to Tools > Traffic Estimator (or https://adwords.google.com/select/TrafficEstimatorSandbox) to launch Google AdWords’ traffic and bid cost estimation tool.

Enter your previous keywords list you copied off into a text file like Notepad. Not to worry about broad, phrase, exact and negative matches for now.

Next select the maximum cost-per-click that you are willing to pay and set your daily budget. Since we want to get the maximum number of clicks to our website, we will enter a budget amount of $50 to start with. Google will display your ads continuously, because you may not have reached your budget within the 1 day.… given the keywords you have selected.

Leave the Language and location targeting set to your default account values. Next, enter countries that you want to target.

I have selected US. When youu are done with that, click on ‘Continue’ and you’ll be taken to the next page with the Traffic Estimator’s results.

This page is very helpful because it will give you a good estimate as to how much the top Adwords bidders are paying “per click” for each of the keywords you entered. Also, you’ll be able to see roughly how many clicks you can expect to get “per day” if you were in a certain ad position in Google. And finally, you’ll be able to see roughly how much you could expect to pay”per day” for each of the keywords. These numbers are VERY helpful.

At first glance, this seems a very expensive niche to get in. With most of the keyword phrases costing over $2.00 a click to be in one of the top 3 Adwords positions.

With $2.00 a click, considered a high amount, assuming at a 1% conversion rate (1 out of 100 people clicking through your ad convert into customers) meant you will need to spend $200 per sale!

I will cover Step 3 in the next post. I hope you like this article and if you do, please post some comments here, or subscribe to my Feed.

Tags: keyword research, keyword selector tool, wordtracker

How To Make Money Adsense Formula Exposed

Many beginners online marketers would like to know how to make money using AdSense formula. My simple Adsense formula has been exposed below in a formula that any online marketers should know.

Money = sum ( [Price Per Click] X [Number of Clicks] )

Logically speaking, if you want to make some Adsense money, you have to either increase the number of clicks or the price per click. If you do one or the other, per the formula above, you can make more money from the program.

A. Increase the Number Of Clicks to Make More Adsense Money

Increase the number of clicks on your ads is the most obvious strategy that will make more money for you. You can look at two successful methods to boost the number of clicks:

1. Driving more traffic for your web site,
2. Make your ads more clickable and position them at the right place.

Driving traffic takes time and efforts. It‘s also a lot of hard work. There are several techniques that you can use to generate more traffic to your web site and hence make more Adsense money. I reveal several of these techniques you can use below:

* Submit your web site to search engine and optimize your web site for search engine.
* Increase link popularity by link exchange, article marketing, directory submission and press release.
* Paid Advertising through classified advertising, banner advertising or search engine advertising.
* Participate in forums/groups related to the content of your web site.
* Add comments to other blogs.

B. Make your ads more clickable is another method to increase your earnings.
This is relatively easy to achieve because you can adjust your ad format almost immediately. I suggest you do the following adjustments to your ad format to improve your click through rates (CTR):

* Make them more noticeable by positioning your Adsense ads on top of your Adsense page.
* Google states that the most effective ad formats are 336×280 larger rectangle, the 300×250 inline rectangle, and the 160×600 wide skyscraper. However you are advised to choose the best ad format that works for your web site. This requires tracking and testing.
* Create a custom palette that best suites your web site. In general, you can follow the following settings:

% Border color : no border or background color of your website
% Background color : background color of your website
% Link color : color of your links
% URL color : black
% Text color : black or color of your main content

C. Target the Higher-Paying Keywords To Make More Adsense Money

You can create unique, relevant and quality contents that target at the higher-paying keywords to increase your average price per click (CPC). Higher CPC means that you can make more money even the CTR remains unchanged. You should find out which keyword variations for a topic pay more. Often the more specialized variations and phrases pay more than the generic terms.

You can increase your CPC by reducing the occurrence of lower-paying ads. You can use Adsense competitive filter mechanism to filter out the ads that you don’t want to be shown on your web site. It is suggested by others that showing fewer ads on a page will result in higher-paying ads displayed on your web site. Many publishers reported that they make more Adsense money if they remove ads completely from pages with few or no clicks. Again you have to test whether this strategy works in favor of you or not.

As you can see, it involves a lot of hard work if you want to make extra Google AdSense money. You need to put in your time and effort to make it happen. Your patience in the long run will bring in the extra $$$ you want for your website.

Find out more about Wordpress Adsense Workshop here, to learn the skills.

If you like this post, submit in your comments or subscribe to the Feed.

Wordpress Adsense Blogging Seminar

This newly launched 1-day practical hands-on seminar, Wordpress Adsense Blogging Seminar originates from myself, May Ong and a Wordpress specialist, Steven Wong.

Both of us have opened up this Wordpress Adsense Blogging seminar for registration from June 2007 onwards. We will both be conducting this practical training in Klang Valley, Malaysia for the moment. We are also offering ourselves for hire as Wordpress Trainers in Malaysia.

As for myself, I am also open on hire as an Online Marketing Trainer for “Create DIY Website” workshop.

Now, coming back to this Wordpress Adsense Blogging Seminar.

This seminar is suitable for Non-Technical Beginners with no Blogging knowledge but are very keen to pursue learning:

a. Work from home
b. Mums and Dads planning to earn passive income
c. Retirees
d. Hobbyists
e. SOHO, SME, SMI in Malaysia

Check out Wordpress Adsense Blogging Seminar here.

How To Add A Wordpress Theme?

How to add a Wordpress Theme to your site?

Oh! By the way, most people will tell you that it is better to host a wordpress theme or blog on its own ie. with its own Domain Name. The authority site, Wordpress will also suggest the same.

However, there are 2 ways you can in a wordpress blog theme in your site.

Method 1 - An individal site hosting a Wordpress theme/template

1. Go to Wordpress and search for your preferred Theme. Themes may come by 2 columns to 4 columns. Select the preferred Theme.

2. Download the zipped folder of the selected Theme into your local computer ie. your hard drive.

3. Next, you can upload the chosen Theme folder to your server using any FTP program.

4. Be sure you follow this path: www.yourdomain.com/public_html/wp/

That is to say, go to your domain name server and locate the public html folder. In here, create a folder named ‘wp’ in public_html. This is the place where you will upload your Theme folder to.

5. To change any of the contents in your Wordpress Theme, go to: www.yourdomain.com/public_html/wp/wp-content/

Method 2 - Upload a Wordpress template to your sub-page of your website

1. Again, repeat steps 1 - 3 of above.

2. Only this time, your files path will look different. It should look like this:

www.yourdomain.com/public_html/subpagename/wp/

You should use any FTP program to upload the chosen Wordpress Theme folder in to ‘wp’.

If you are keen to learn more about how to add a Wordpress theme on your site, please register for Wordpress Adsense Blogging Seminar here.

Tags: plugins, self-host blog, template, wordpress theme

World Internet Mega Summit in Singapore, 2007

Tom Hua and Brett McFall is bringing you the World Internet Mega Summit again but this time, it will be in Singapore.

If you have missed buying the tickets to this event, you are NOT too late yet. You can still watch every second of their upcoming World Internet MEGA Summit LIVE from your computer!

That’s right they’re going to broadcast the entire event over the internet. They’ve been secretly testing some new technology over the past few events that they’ve held, and now they’re ready for you to watch it from the comforts of your home.

You, if you live outside Singapore and can’t make the event (if you’re already attending or you live in Singapore, then nothing beats being their LIVE – make sure you’re in the audience. Only LIVE attendees get more than $6,500 in bonus gifts too!)

. You, if you’re a broadband user (best to watch this on broadband only – performs beautifully – and no software to download or anything else)

· You, if you want to discover the step by step secrets of making money online

· You, if you want to see Jay Abraham and Mark Joyner LIVE on stage with their latest and greatest discoveries

· You, if you want to see Stephen Pierce make up to $100,000 in 4 days LIVE on stage in our famous “internet challenge”

· You, if you want to witness the internet genius of experts like Armand Morin and Ewen Chia

Plus so much more. Click here for more information.

How To Create Keyword Rich Pages

You should optimize your site for the search engines after you have identified the keywords. This is the time to work out how you can get a high ranking in the search engines for the chosen keywords.

The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.

This article will focus on how you should create these KRPs. At this point, I am assuming you have a little working knowledge of the different HTML tags like the Title tag, the Meta Description tag, the Meta Keywords tag, the Heading tags, the Alt Tag and so on.

Now, let us assume that your company sells packaged tours to Malaysia, and that you are targeting the keyword “travel to malaysia”. Here’s how you create the KRPs:

The Title Tag:

The first and most important tag to consider is the Title tag. You should always begin the Title tag with the keyword that you are targeting. Also remember that the search engines are going to display the Title tag while they are displaying the results of a search. Hence, you need to make the Title tag attractive to humans as well.

Here is one Title tag that I may have used: “Travel to Malaysia and discover its scenic beauty”. Have a look at the Title tag - it

uses the keyword right at the beginning

and also tells people how beautiful a place Malaysia is.

Of course, all Titles need not be like the one I used. The Title that you use depends on the subject matter of your site. However, you should follow all the general rules that I have outlined here.

Meta Description Tag:

The Meta Description tag is used by many search engines to provide a short description of the page that is listed in the search results. Hence, like the Title tag, it is important that the Meta Description tag be keyword rich as well as attractive to humans.

The rules for the Meta Description are more or less the same as those for the Title tag. However, the content of this tag will generally be longer than that of the Title. Here’s what I may have used in the Meta Description tag:

“Travel to Malaysia - We take care of all the details of your trip so that you can travel with complete peace of mind.”

Note how

this description repeats the keyword

and also the benefit that it stresses - it says that the customer will be able to travel without having to worry about the intricate details of the trip - you will take care of them.

Meta Keywords Tag:

The Meta Keywords tag has become less and less important as far as search engine optimization is concerned. In fact, you can get top rankings without having anything in the Meta Keywords tag at all. However, just to be on the safe side, you would want to include some keywords in the Meta Keywords tag. You should also include some of the common upper/lower case variations of the keyword. The rules for the Meta Keywords tag are pretty simple -

don’t repeat any keyword in the Meta Keywords tag more than three times and don’t repeat any keyword one after the other

.

Here’s what I may have used in the Meta Keywords tag:

“Travel to Malaysia, tourism, travel to Malaysia, Truly Asia, TRAVEL TO MALAYSIA”

Note how I have introduced “tourism” and “Truly Asia” just to separate the different instances of the keyword.

Body of the page:

Now we come to the actual body of the page. Begin by getting hold of a nice (but not too large) picture which is applicable for the page that you are creating. In the present case, I might include a picture of the tower shaped Twin Tower. Place this picture at the top of the page. In the Alt tag for the picture, just mention your target keyword once, i.e. the Alt tag would be “Travel to Malaysia”. You can include other words in the Alt tag, but it should start with the keyword you are targeting.

Once you’ve put up the picture, it is time to create a Heading for your page. Use the H1 tag to do so. Again, in the H1 tag, mention your target keyword once, i.e. like the Alt tag for the picture, the H1 tag could be “Travel to Malaysia”. Again, like the Alt tag, you can include other words in the heading, but the heading should start with the keyword you are targeting.

Now it’s time to create the actual text of the page. The way you create the text of your page would depend largely on what you want the visitor to do after reading this page. In some cases, you may simply want the visitor to go to the home page or another specific page in your site after reading this page. In this case, you should write the text in such a way that the visitor is attracted to the page that you are targeting.

You would also want to provide links to the home page or the specific page that you are targeting at strategic places in the KRP. Or, you may want the visitor to click on the link to an affiliate program that you are a member of. In this case, you would stress the benefits that the visitor gets by purchasing the product or service that the affiliate program is selling. You would also want to provide links to the affiliate program at strategic places in the page and/or at the end of the page. Whatever it is that you want your page to do, there are some general rules to follow:

1) The first thing to remember is that some search engines don’t recognize the Meta Description tag. These search engines will often simply take the first few lines of text in the body of your page and display that as the description. Hence, you must ensure that the first few lines of text in your page are attractive to human beings.

2) Ensure that as many sentences as possible in the page contain your target keyword once. The keyword shouldn’t just be placed on an ad hoc basis - the way the keyword is placed in every sentence should actually make grammatical sense and the repetition should be such that your human visitors do not feel that you have deliberately repeated a particular phrase throughout the page. This is not only important from the point of view of ensuring that your readers don’t get a bad impression of your site, but also from the point of view of search engine optimization - the search engines may penalize your page for spamming if they find that you have randomly repeated the keyword throughout the page. Also, while repeating the keyword in the page, try to repeat the keyword once near the top of the page and once near the bottom.

3) Make sure that your paragraphs are not too long - each paragraph should be no more than 3 or 4 sentences long. This is because people on the web simply don’t have the time or the inclination to read long paragraphs.

4) Try to ensure that the page contains links to other pages with the keyword being present in the text under the link. This can often lead to a higher ranking for your page.

5) If possible, link to other pages which have the keyword in the file names. This can again lead to a higher ranking for your page.

6) There is no hard and fast rule regarding the total number of words that should be present in the KRPs. As a rule of thumb, try to ensure that there are between 500-600 words. However, if the number of words falls a bit short of or exceeds this limit, don’t worry too much.

Once you have created the page, ensure that the name of the file in which it is saved contains the keyword and that the individual words of the keyword are separated by hyphens. In this case, the name of the file would be travel-to-malaysia.html. This will get you a higher ranking in the few search engines which give a lot of emphasis on the keyword being present in the file name.

Learn “How To Sell in the Health Supplement” Industry

Do you know how many sites are devoted to the search term results “Health Supplement Industry” as of this date? There are 1,800,000 number of sites in Google search engine.

And do you know how many sites have been devoted to the search term “Health Supplement” in Google search results today? There are over 30,800,000 number of sites.

How many people are actually searching for the term “Health Supplement” in Overture? 5,418 every month.

The health supplement industry has always been a vast industry, but how do we compete in it, if you are a newcomer?

“I can show you how you can actually be a forerunner in any health supplement industry of your own choosing, provided you follow these sets of rules of the Pill Gates Profit Principles“, said Pill Gates.

Who is Pill Gates? He is this Renagade Internet Health Tycoon who has made $457,000 or more within 15 days, lives in a holiday home resort, actually has a private elevator that goes up to this special room. In fact the elevator is so private that it will not work for anyone who pushes the elevator button. You can only take the elevator after biometric identification, then the special button lights up and takes you up there.

What’s important is that we can help you tap into a…

23 Billion Dollar Goldmine!

You see, he has discovered a drop dead simple strategy of ‘mining gold’ from a proven and growing 23 billion dollar market! He has made money helping over 75 million people solve some major health problems.

Click here to Meet Pill Gates himself to discover more about how he can help you learn How To Sell in the Health Supplement industry.

Submiting Your Site to 350 Directories for Free!

I have just stumbled upon a ‘cool’ tool that helps me to submit my website to 350 directories and more. The good news is you can have this Directory Submitter for Free. Just click below for more info.

Submit Your Website To Thousands Of Website Directories Instantly!

Tags: free directories, submit site

Where Do I Start in Internet Marketing?

I am been asked this question often by friends and students who want to start an online business in internet marketing. Many of whom I have spoken to have spent money attending seminars presented by experienced online marketers from Canada, USA, Australia and the UK. These friends and students have continued to spend money buying more information products online. In all, this whole period and exercise of learning internet marketing business takes about 1- 2 years.

And, all this time, some would have created their own websites using HTML, some would have bought ready-made templates, some bought affiliate programs that comes with ready-made sites or some became Affiliate Marketers promoting information products not of their own creation.

And 90% of all these seminar attendees does not even have a website or a blog yet. These students have learned what internet marketing is all about but many have failed to put these concepts to work. Majority of these students have a full-time job and has very little time to devote to their online business. Very few have attempted going full-time on this. And for those who spent lots of time and effort in it, reaps the profit.

But Where do a Newbie start in Internet Marketing?

It all starts with having your own Website or a Blog.

As long as you have not started implementing your own web site or a web page or a blog, you have not even begin to step into the internet marketing arena, let along play by the rules of the game.

Step 1: When you have your own web site or a web page or a simple blog, you would have taken the ‘first step’ into the online marketing business world.

Step 2: You would have learned ways to upload your content to your web site by this time. Content can be in the form of a Post, an Article, a Video Clip or an Image.

Step 3: When you have an adequate amount of content or web pages in your site, you want to attract visitors to come to visit your web pages and read your content. Drive Traffic to your website. Online and Offline strategies.

Step 4: You can experiment with the various traffic generation strategies you have learned. Implement and put them to good use.

Step 5: Now, you have a website and a hosting company, you want to communicate to your list. List Building or build your own name list. Get an Autoresponder service. Write messages to your list. Send them valuable information.

Step 6: Find out from your list of subscribers (after they have opt-in) what problems are they having that they would like you to solve for them.

Step 7: If you do not have your own product, them go online to find a suitable product to meet their needs.

Step 8: Lastly, but not least, track your web site. Go and get the free tracking tool from Google Analytics and insert the tracking codes to your web site. Go back to check on the tracking reports and get surprised by the analysis.

Starting an online internet marketing business is a Learning Process that comes with Experience, involves a lot of Time and Effort, in addition to attending Seminars. Put what you learn into practice and you will find yourself heading towards the right path.

Focus on your first website of your chosen niche market and find out what the problems are. If there are problems, identify them and fix it. If it cannot be fixed, move on and find another niche market to work on.

Tags: blog, google analytics, Internet Marketing, ready made templates

‘The Rebirth of Internet Marketing’ Free Report

This Rebirth of Internet Marketing Free report is not written by me. It is written by a well-established internet marketer, who presents his findings and ideas in this shocking ‘prediction’ report on what and where internet marketing will be heading in the future.

He talks about Market Fragmentation affecting everyone marketing online, how children are rushing to start their own online business, a revolution of their own making, and that 99 out of 100 entrepreneurs will fail to make much money on the internet. Is this True or Untrue? Read on further to find out more …

You can download this ‘The Rebirth of Internet Marketing’ free report here.