Free IQ - The Marketplace for Ideas!

Does anyone know what is Free IQ?

Free IQ is the “Marketplace for Ideas,” where the best knowledge, ideas and information rise to the top. At Free IQ, the best content appears at the top of every search, based on actual reviews.

In a nutshell, we base our search result rankings on the feedback and reviews by people all around the world. (In fact, Free IQ has more than one patent pending based on the way in which the very best ideas rise to the top of our search results.)

Are those ideas presentable in a video or audio format? How about an e-book or an article?

Whatever your choice of media (video, audio, or print), Free IQ is the place to offer (present?) your knowledge to the world. And we’ll host your materials and stream them – for free!

This is why, when you want to learn more about almost anything, Free IQ is the ideal place to learn from the world’s best experts – for free.

We believe that internet video offers the best way to learn what you want, when you want – and the best thing is, it’s Free!

Go ahead and try it. Search for any topic you’re interested in learning more about – from business management to marketing to software to your favorite hobby – and see all the experts and authors and speakers on that subject.

Their patent pending search algorithm causes the best information to appear at the top, based on the reviews of the free information by other people interested in that same topic. In fact, other Free IQ users all over the world screen all the available information for you, so when you want to know something, the best video and audio presentations come out on top.

Home page
http://freeiq.com/onlineinternetmarketingtip

Join as an Affiliate
http://freeiq.com/joinaffiliateonlineinternetmarketingtip

Access to Add Your Content
http://freeiq.com/onlineinternetmarketingtipgetcontent

Access to Join Content
http://freeiq.com/joincontentonlineinternetmarketingtip

What is Search Engine Optimization?

SEO is short for the above or Search Engine Optimization or Promotion, in other terms.

You can say that this is the last step towards having a website and start to see ‘real’ money into your pocket, from your website. It is also a Traffic Generation strategy.

You need a Domain Name and a Hosting service before you can execute Step 1.

Step 1 - Web Design

If you are new to internet marketing - get a web designer to design your website or buy a Template.

Tell this person what to put in and he will ensure the design of website is approved by you.

Step 2 - Web Development

If you need further web solutions like adding a shopping cart or payment gateway or an Affiliate Manager program to your web site, this is Stage 2.

Tell them what you want and they will create a software for you per your requirements.

Step 3 - Search Engine Optimize your website

If you want to achieve page ranks or rank in top page 1 to 10 in Google search engines, this is Stage 3.

Why you need SEO at some in time?

This is a web strategy to promote a website. It is to build exposure of your website to the world, to the target traffic you want and to the market you want. More visitors to your website means more opportunity to make money from your website.

The web company will probably use 1 or 2 types of SEO trategies.

White Hat SEO or Black Hat SEO strategies.
More of this later …..

Access to PayPal using Singapore Bank Account

These are some tips whereby you can have a PayPal account and can still get your money via PayPal into your banking account in Singapore.

Opening a banking account in Singapore

a. Get your Malaysian bank account statement from any of your local banks;

b. Bring your passport and prepare S$500.00 cash to open a Singapore account;

c. Preferably, go to any bank with branches in Malaysia to open your bank account.

d. Apply for online banking to enable online transactions at the same time.

Sign Up a PayPal account

a. Sign up with a Singapore address, as Malaysian address is not acceptable yet.

b. If you wish to be able to send unlimited money via PayPal, they will ask for your credit card verification code. They will charge you USD1.95 into your credit card.

c. Then wait till you get your next credit card statement, find the code and verify your PayPal account with this code.

d. After that, you are all set to send, receive and transfer money using PayPal.

TotalWeb! Lite DIY Web Creator Video Clip

This is a snapshot of a short clip of a video taken of my workshop on “How To Create Your Own DIY Website” using DIY creator software, called TotalWeb! Lite

“Create DIY Workshop” Videos

Here are the paths to Create DIY Workshop videos, hosted on YouTube.

P/S: Anyone knows how to insert in the codes to host the videos on my wordpress website? Please share the know-how with me ….. Thks!

Channel Link:
http://www.youtube.com/MayOngSelangor

DIY Website Workshop 1

http://www.youtube.com/watch?v=dm3jDJK-S5I

DIY Website Workshop 2

http://www.youtube.com/watch?v=UnimhjiGpTA

Let me know what you think and post your comments.

MayOngSelangor Video Channel on You Tube

I have created an account on www.YouTube.com under the path channel > http://www.youtube.com/MayOngSelangor

This is where I have uploaded some video clips taken from my Sony digital camera. I have various videos on various topics under Workshops, Training, Travels, Food and so on.

Please feel free to Subscribe to my channel via YouTube at the link above. That way, you can keep up with the latest posts.

“Create Your First DIY Website” Workshop

I have just completed my 1-day hands-on “Create Your First DIY Website” Workshop at Womens’ Institute of Management (WIM), Taman Tun Dr Ismail, Kuala Lumpur, Malaysia on 18 April 2007. Thankfully, it has been a success with 12 students (full house). And we have been asked to conduct more of the same workshops on Saturdays, instead of having it on the weekday.

On that day, I went through the process of creating their first website using a DIY software called TotalWeb! Lite, which is based in Malaysia for the price of RM99.00 only for the first year.

The students went through the following process to set-up their websites:-

1. How to pick a good Domain Name
2. How to register a Domain Name. They have to allow up to 24 hours for this to go live before they can get access to it.
3. How to pick a relevant Template for your website
4. How to use the 4 types of pages provided ie. webpage, photo album, catalog and feedback form
5. How to add in up to 25 pages and their placement within the website
6. What content to put into these respective pages
7. How to edit these content or delete the irrelevant pages
8. How to add in external hyperlinks to other sites
9. How to collect payment within Malaysia

I also touched on various online marketing concepts like affiliate marketing and shared other internet marketing tips. WIM has already expressed interest to hold more of this workshop later this year on weekends. So please register with me here online.

“Create Your First DIY Website” Workshop Photos

I wish to thank my students and WIM for supporting me in this workshop and making it a success.

Water Battle of Songkran Festival, Thailand

This is when the Water War begins. After water guns are filled to the top, by-standers would be sprayed ay anytime and anywhere on the streets and even at the lobby of your hotels. And Beware! Ice Cold Water that comes from plastic bowls and water guns!

The Thais have a tradition of wetting perfumed powder to mark the side of your cheeks with. It represents Good Luck for the New Year! Getting Wet on the New Year represents Cleansing and Blessing too.

 

Water Festival, Thailand’s New Year

Water Festival or Thailand’s New Year (Songkran) normally falls on April 12th and this celebration is held for about a week, all over Thailand. I had the rare opportunity to attend this festival this year and it has been FUN, Fun, fun as usual. This event was held at Hat Yai, a town located south of Thailand.

Buckets and perfumed powder are sold on the streets, before the Water Festival begins on that morning.

 Drums of water are placed along the streets for refills, into water guns.

If you noticed, water gun holders are all ADULTS! Where were the kids?

Analysis of a High-Converting Sales Letter

Whether you’re a product owner or an affiliate, sales letters that convert well should be a top priority.

For the product owner, you want to make more sales of your own product, and improving your conversion rate is the fastest way to make more money from the same amount of traffic to your site.

For the affiliate, knowing how to spot a sales letter that is likely to convert well makes you better at selecting products that are more likely to be profitable.

In order to help you understand what makes up a high-converting sales letter, I thought I’d break down a sales letter written by Alok Jain, the creator of On Demand Profits. His own figures (and mine) show that his sales page is currently achieving a 30% conversion rate.

No, that wasn’t a typo. I meant 30%. Almost one in three people who went to his sales letter purchased the product. It’s a great product, to be sure, but what got people to take the plunge and give it a try is his awesome sales letter. I’ll break it down into its 7 major parts:

Headline
Proof #1
Story
Proof #2
Risk Removal
Price
P.S.
Let’s discuss each of these parts, one at a time.

Headline

The headline you choose to use at the top of your sales letter is incredibly important. It needs to scream “benefits.” If the first sentence the visitor sees does not draw him in, he’s far less likely to take the time to read the rest of your sales letter.

Alok’s headline is oustanding in this regard:

“How I made over $2000 in just 10 days
using a ridiculously stupid technique
I stole from my own affiliate”

Notice how it stresses benefits. “How” lets the visitor know that they’re about to learn something.

“I made over $2,000″ lets the visitor know that what they are about to learn is very profitable.

“In just 10 days” lets them know that it works fast. After all, if the headline just read “How I made over $2000 using a … “, then the visitor might think “My job pays $45,000 a year–who cares if you made $2,000?” Adding “in just 10 days” makes it much more beneficial to the visitor. Again, every part of your sales letter should be all about the benefit to the visitor.

“Using a ridiculously stupid technique” tells the visitor that what they are about to learn is easy, so easy that they should have already thought about it but probably haven’t.

“I stole from my own affiliate” adds “insider” value to the headline. It paints a picture of Alok sneaking around after his affiliate to find something out that was “hidden” before.

All of the pieces of this headline work, and work very well.

Proof #1

Okay, so the headline states that Alok is going to show you how he made $2,000 in 10 days using an easy method that he discovered one of his affiliates using. That’s great, but if the visitor has any experience with Internet Marketing, they know that there’s a lot of hype, exaggeration, and even blatantly false statements being made out there.

That’s why it pays to immediately follow the headline with proof that you’re not stretching the truth or lying. Alok accomplishes this by adding the text, “but first, the proof” directly under his headline, followed by screen shots of his PayPal account showing a large number of sales from the same day.

If you’ve looked at his sales letter, and you’ve also seen my sales letter for $7 Secrets, you’ll see that I employed that tactic myself–with great results.

Adding visual proof, like screen shots of sales or traffic stats, etc., reinforces in the visitor’s mind that what you’re about to teach them really works. If you can’t provide solid evidence like this, then perhaps your product isn’t as good as you’re claiming.

Affiliates, keep this in mind: if a product owner cannot demonstrate on the sales letter actual proof of results, then inevitably what they’re hawking is going to result in a lower conversion rate, and a higher refund rate. If it really worked, they should be able to show proof that it works right up front.

Story

Now, and only now, after the visitor has been convinced that what you have to say could benefit them greatly, you begin the story portion of your sales letter.

If you start the story before a great headline, or before providing proof, your visitor will not feel the need to read it. Why invest their time and energy into reading a long sales letter for a product that hasn’t been shown to really work? Take away the risk from the visitor. Make sure they know ahead of time that the time they spend reading the longer portion of your sales letter will pay off.

Once the visitor is convinced, start your story. People love stories, real stories. We can connect with stories about real people. “That could be me” it makes us think, or even, “that sounds like me!” Creating that bond between yourself and the visitor with a story is a very effective way to increase your conversion rate.

Alok’s story is a great one. In it he appeals to the kind of person he knows will be interested in his product: the people who have seen (or purchased) the expensive ebooks and products that went way over their heads trying to show them how to make money online.

He backs that up by telling a story about talking to a friend of his on the phone, and how his friend was frustrated about having spent $97 on a product whose methods weren’t working for him. Alok tells us that he made an excuse to get off the phone, because he just didn’t know what to say when his friend asked him for advice.

Alok tells us that he’s been a successful Internet Marketer for over four years, but that he was now using techniques that were beyond the “newbie” stage, so he didn’t know what to tell his friend. He felt embarrassed and a little ashamed about the way he handled the situation, and so he decided to monitor his own affiliates to see how they were making money.

By doing so, he discovered a simple technique that was working wonders for one of his affiliates, an affiliate whom Alok happened to know had very little experience.

Now, Alok never actually says what that method was. He just tells the visitor about how successful it was, and how he was stunned by the simplicity of it. This stirs the reader’s curiosity and interest. “What could it be?” they wonder.

Alok’s entire story is designed to appeal to a newbie, somebody who wants to earn money online and is tired of spending large amounts of money for products that teach methods they either don’t understand or don’t have time to implement. It’s a very well-written storyline, one that benefits the conversion rate immensely.

Proof #2

After giving the story, Alok tells the visitor that he tried the methods out himself, and the next morning woke up and checked his PayPal account for sales.

He then shows more screen shots of his PayPal account and a large number of sales he made from doing only two hours of work.

Adding extra proof at this point reinforces to the visitor that the methods really work. The later screenshots show different dates in the PayPal account than the first screenshots in the sales letter. That emphasizes that these methods didn’t only work once, but multiple times for Alok–and the visitor will infer that they will do the same for him.

Remove Risk

Alok now removes all risk from the visitor by telling them that none of the methods he’s going to show them will cost them a penny to implement. If this is true of your own product, be sure and state this fact, as it will increase your conversion rate.

If it’s not true, it’s safe to leave this fact off. I’ve even seen sales letters that openly state that you will have to pay more to get started. The best one I’ve seen told the visitor exactly how much they would have to pay per month in order to implement all of the techniques that they would learn by purchasing the product.

Did that hurt the conversion rate? Not at all. That particular product actually converted a little better than Alok’s! This goes to show that customers don’t mind having to invest a little more to get going. What they don’t like is not being told up-front that it will cost more on the back-end.

So if you can remove all risk and state that no other investment is needed, do it. If there will be more investment needed, tell them!

Price

At this point Alok stuns the reader by telling them that he’s only going to ask $7 to show them how to duplicate his success. He explains that he’s doing this because he knows the reader is tired of high-priced products that just don’t get them anywhere.

He also gives the three reasons I include in my $7 Secrets sales letter template. I’ve found that including this part of the sales letter has a great impact on the conversion rate. If a price is too low, a visitor might think that they’re getting junk. Explaining why you’re keeping the price so low helps take away that concern.

Here are the reasons he gives:

$7 puts the report within reach of the vast majority of people. It’s not too expensive for even the humblest beginning online businessperson.

Anyone who’s not serious enough about making money online to invest $7 into this report isn’t going to take the time to use the methods laid out in the report anyway.

Anyone who is serious enough to put down the price of a fast food dinner and buy this report has the opportunity to sell the report to others and get the FULL PRICE of every copy they sell directly in their own PayPal account immediately. More details on how to do that are in the report.

Notice how it compares the $7 purchase to the price of a fast food dinner. Most people don’t think twice before dropping $7 at McDonald’s or some other burger joint. Making this comparison gets the reader to stop and think (at least subconsciously), “You know, it really isn’t a lot of money, and I am willing to spend $7 on things that have little benefit to me–so why not spend it on something that could benefit me greatly?”

If your product is not priced low, you can still increase the conversion rate by adopting the rest of the strategies mentioned in this article. Just make sure that in your proof you are demonstrating that the cost of the product will be returned, and then some.

You won’t achieve a 30% conversion rate with a $97 product, to be sure, but I know of at least one product that achieved almost a 10% conversion rate for a $297 product. Now that’s really something!

P.S.

There’s a significant percentage of your visitors who won’t read the entire sales letter. They’ll read the headline, look at the images of your proof, and then immediately scroll down to see the price.

That’s a really good reason to include a P.S. and a P.P.S. just below the “buy now” button. Use that opportunity to get in a brief statement telling the visitor exactly how the product will benefit them.

Alok uses this for his P.S., which is also similar to the one I use on my $7 Secrets sales letter:

“P.S. Seriously, for just $7 I’ll teach you the “On Demand Profits” system which can make you money on demand. How can you pass on that? Click Here for your Copy”

It summarizes exactly what the visitor will get: for $7, they’ll learn how to make money easily. It’s short and sweet, and will help convince the skeptical reader to go ahead and take a chance.

His P.P.S. is an exact copy of the one I’m using for my $7 products, and with great success:

“P.P.S. If the report isn’t enough, remember, after buying you can turn around and resell the report to your list (or with a link on your website). In 20 minutes you can make that $7 back times 10, 100, or even 1000! You get the FULL $7 directly to your PayPal account for every sale, the instant it’s made. Click Here for your Copy”

That statement takes away the risk for anyone who has even a tiny mailing list, showing that they can earn their money back in full (and a whole lot more) in a short period of time.

Of course, this particular P.P.S. won’t work very well in non-marketing niches, since most people in other markets aren’t usually interested in earning money from the product. Rather, they’re looking to learn something that will help them solve a problem.

What about the guarantee?

For high-priced products, it’s important to offer a money-back-guarantee. That removes the risk from the potential customer, which induces them to buy. After all, if the product doesn’t work for them, they can get a refund–so no worries.

But for lower price products, like Alok’s $7 product, it really isn’t necessary to offer a guarantee. $7 isn’t really seen as a “risk” by 99% of people anyway. Plus he’s using the $7 Secrets scripts, which offer a 100% instant commission to the affiliate, so offering a guarantee like that complicates the refund process unnecessarily.

I don’t have guarantees for my own $7 products, either, but for all of my higher priced products I offer one.

In Summary

Demand the visitor’s attention with a headline that they just can’t pass up, and immediatley afterward show them proof that what you’re saying really works. Give them a real-life story that appeals to your target audience and then reinforce your results with more proof. Afterwards, give them a price that they just can’t pass up. At the bottom of the sales letter, give a short summary of the benefits and take away the risk involved in buying.

Following that simple plan will help you achieve phenomenal conversion rates, like Alok Jain has with On Demand Profits.